Alan Jackson Supercharges Concerts with TwineSocial Live Social Walls

The road to fame isn’t easy -- unless you’re using Twine’s streaming social media display. This tech-savvy tool allows brands to share the spotlight with guests, building excitement on-site in a way that promotes the brand outside venue walls, too. We call that a win-win.

Consider when country singer Alan Jackson introduced fans to Twine’s live social wall at a sold-out concert. As the crowd began posting to social networks with the tour’s #KeepinItCountry hashtag, they saw their own photos and comments appear on the venue’s big-screen TVs just moments later.


Twine’s crisp thought bubble design featured a stream of happy couples celebrating “date night done right,” while others posted birthday shout-outs, selfies and song requests for Alan. Using Twine’s Promoted Post feature, event coordinators also interspersed digital advertising in pre-determined intervals. Photographs of exclusive band merchandise appeared alongside social content, reminding captivated fans to “Get your t-shirt now!”


Twine’s aesthetically thoughtful display supercharged the event experience for fans and Jackson’s brand. Attendees enjoyed a few moments of fame inside the concert hall, while the boost in social media activity surrounding Jackson’s concert caught the attention of a wider Internet audience.


Given extensive customization options, Twine’s streaming display is ideal for a variety of events. Using pre-set keyword filters or live moderation tools, social content can be thoughtfully managed from any location and by multiple users, if desired. Background images, event logos, featured social networks, and hashtag info can all be configured to match overall branding, and timing parameters adjusted as needed.

For more ideas on how to promote shared enthusiasm around an idea, product, or community, check out our solutions gallery. Then, kick off your own success story with a free 7-day trial of TwineSocial. Let us know how we can help!

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