How Mastercard uses the power of UGC to engage Golf Fans


#PricelessSurprises Golfing Campaign

Client: MasterCard PricelessGolf
Agency: R/GA // New York
With TwineSocial, Mastercard took its Priceless campaign to the links. The payment network and its agency (R/GA) launched the new Priceless Golf social hub from TwineSocial to coincide with its sponsorship of the Arnold Palmer Invitational. The hub was designed to feature social activity from top golfers like Tom Watson and Ian Poulter, offering surprises to unsuspecting fans. The campaign is part of MasterCard’s program giving cardholders access to exclusive U.S. golf courses, PGA Tour events and top golf professionals.

R/GA has received industry honors including Adweek's "Digital Agency of the Decade" and "Digital Agency of the Year" in 2009.[28] Adweek also named R/GA its Digital/Interactive Agency of the Year in 2008, 2006, 2004, 2002, and 2000.

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