Katie Couric

Katie Couric & Yahoo News Discover the Power of UGC

Katie Couric

Journalist and TV news anchor Katie Couric needed to redesign her website for her new role as Yahoo’s Global News Anchor. The new site places a greater emphasis on social media and UGC.


CLIENT: Katie Couric
AGENCY: They Integrated | Belleville, Ontario


The Case

Journalist and TV news anchor Katie Couric needed to redesign her website for her new role as Yahoo’s Global News Anchor. The new site had to place a greater emphasis on social media, with a special sections where fans and viewers could engage with Couric’s latest social media updates.

The Approach

The Connect area of Couric’s new website features a mobile responsive, infinite scrolling social media hub from TwineSocial. Customized to match the site’s look-and-feel, the hub displays all Couric’s social media content. Thanks to TwineSocial’s Collections and Rules Routing, the hub includes navigation tabs for Katie’s official Facebook, Twitter, Instagram, Google+, and Pinterest posts.

The Outcome

TwineSocial continues to serve as the social media hub for Katie Couric’s new website, letting fans and viewers view and share her latest content.

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